Your brand, seamlessly covered.
When your brand manager steps out, I step in. I’m Marjolein Touquet, an interim brand leader for future forward brands across Belgium, the Netherlands, Benelux and beyond. Whether it’s maternity leave, burnout recovery, sabbatical leave or a strategic gap, I plug straight into the role, sharpen the strategy, guide the execution, and keep the team on track. With 15+ years of experience launching and growing global iconic names in FMCG and lifestyle, I make sure your brand doesn’t just survive; it shines, even in transition.
BRANDS I HAVE WORKED FOR
Hendrick's Gin
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Monkey Shoulder
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Sailor Jerry
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Lucky Strike
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VOGUE
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Bombay Sapphire
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Hendrick's Gin
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Bacardí
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St ~ Germain
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Piper Heidsieck
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BOLS
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MARTINI
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Damrak Gin
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The Flavour Selection
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Redefine Meat
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Hendrick's Gin • Monkey Shoulder • Sailor Jerry • Lucky Strike • VOGUE • Bombay Sapphire • Hendrick's Gin • Bacardí • St ~ Germain • Piper Heidsieck • BOLS • MARTINI • Damrak Gin • The Flavour Selection • Redefine Meat •
Here’s how I cover your brand — four ways I step in to keep your momentum strong.
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Interim Brand Management
When your brand manager steps out, I step in.
Whether it’s maternity leave, burnout recovery, or a sabbatical, I plug straight into the role so nothing slips through the cracks. With 15+ years in FMCG and global lifestyle brands, I sharpen the strategy, coach the team, and keep the brand’s momentum alive. Continuity? Covered. -

Brand Positioning
Brand integrity is the new brand power.
I help brands evolve from outdated, superficial stories into authentic narratives that connect. Whether it’s embedding circularity principles or repositioning for cultural relevance, I cut through the noise and turn purpose into tangible action. The result? A brand that’s not just seen as responsible, but truly resilient: credible, creative, and future-proof.
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Innovation & Go-To-Market
Big ideas, bigger launches!
Innovation is only as strong as its execution. I take your boldest concepts and turn them into market traction: building pipelines, testing what works, and crafting go-to-market strategies that deliver results. From the first spark to a flawless shelf debut, I make sure your brand doesn’t just launch, it lands with impact, fuelled by the kind of PR buzz that gets people talking (and buying). -

Brand Team Development
Because brands don’t grow if people don’t.
From brand managers to agency teams to interns, I coach, mentor, and challenge marketing talent to reach their next level. I step in as a sparring partner who builds confidence, sharpens thinking, and helps people step into the spotlight. I bring structure, energy, and creative challenge helping teams grow skills, mindset, and courage. My goal is simple: to strengthen the talent pipeline, so when I step out, your people are readier than ever to step up.
How I work: the T.W.I.S.T. way
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T – Take Over with Tact
First, I take the time to understand the brand’s rhythm, its people, and its culture. Within days, I decode the rituals, politics, and priorities, and slot myself into the system without friction. I don’t bulldoze; I blend, stabilize and then start building trust through action.
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W – Win Trust
My next task is earning confidence. I do it through clarity, humor, and competence. I speak every stakeholder’s language, from C-suite to brand team to sales. I take the time to get to know everyone I work with, because real progress starts with genuine trust.
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I – Ignite Momentum
I ensure continuity with care. I align teams, priorities, and partners so that projects stay on course and progress accelerates smoothly. My approach is about building energetic momentum and getting the work out the door, while respecting the foundation that’s already there.
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S – Spark Innovation
I use curiosity to unlock braver ways forward. I listen widely and challenge assumptions.
I turn insights into creative experiments, so the successful ones become part of the brand’s strategy.
My strength lies in helping teams see new possibilities and giving those sparks room to grow.
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T – Transfer Knowledge
When it’s time to step out, I make sure nothing gets lost in translation. I document, align, and debrief so the returning manager steps into a confident flow. They don’t just find things as they left them; they find them stronger and easier to build on. Even after I leave, I stay available for questions to ensure a smooth transition.